Country guide

Corporate gift cards in Netherlands

Local brands, pay in EUR (€), and clear notes on tax and compliance, so HR, sales and finance are on the same page.

Currency
EUR (€)
Working language
Dutch, English
Local brands
7+ available now
Delivery
Real-time

01, Local brands

Brands recipients in Netherlands recognise and use

Bol.com
Albert Heijn
HEMA
Decathlon
Coolblue
Zalando
Spotify

And hundreds of other local and global brands, plus open-loop prepaid where relevant.

02, Tax and compliance

Werkkostenregeling (WKR): rewards to employees usually fall within the employer's free allowance.

  • Free allowance 2026 (indicative): 2.00% of the first €400,000 of payroll, and 1.18% on the remainder.
  • Exceeding the free allowance: 80% final levy on the excess.
  • Service anniversaries at 25 and 40 years carry a separate exemption up to one month's gross salary.
  • Relationship gifts to clients: usually treated as entertainment expenses, deductible only to a limited extent.

General introduction, not tax advice. Rates and rules are revised annually, align programmes with your accountant.

03, Delivery options

Deliver the way your process needs

Delivery methods
  • •Email with a personal link
  • •API trigger from HRIS/CRM
  • •Bulk via CSV
Worth knowing
  • •Digital cards usually arrive within minutes of a successful payment or business verification.
  • •Dutch-language redemption page (switchable to English)

04, Frequently asked questions

Specific to Netherlands

Can a gift card be paid out through the WKR?

Yes, provided it stays within the free allowance of the werkkostenregeling. Above the free allowance, the employer pays an 80% final levy on the excess.

Is there a threshold for client gifts?

There is no fixed threshold for relationship gifts, but they fall under entertainment expenses and are only deductible to a limited extent. Always keep documentation per gift.

Launch your reward programme in Netherlands

Request a proposal or let us set up a programme that fits your tax and operational context.