Corporate gift cards in Europe

Corporate gift cards in Europe — one partner, every market

A country-by-country overview of tax-free thresholds, currencies and popular brands across the EU, UK and Switzerland. Built for procurement, HR and reward teams running multi-country programmes.

Comparison

Tax-free thresholds at a glance

CountryCurrencyTax-free thresholdPopular brands
GermanyEUR€50 per employee per month (Sachbezug, § 8 Abs. 2 EStG) + €60 per personal occasion (Aufmerksamkeit). Client gifts: €50 per recipient per financial year (§ 4 Abs. 5 EStG, raised from €35 to €50 by the Wachstumschancengesetz effective 1 January 2024).Amazon.de, Zalando, MediaMarkt, OttoCountry page →
United KingdomGBP£50 per benefit (no annual cap for staff; close-company directors capped at £300/year). Open-loop Visa/Mastercard prepaid = cash voucher and is taxable.Amazon.co.uk, John Lewis, Marks & Spencer, TescoCountry page →
FranceEUR€200 per employee per event (5% PMSS 2026, 11 recognised occasions)Amazon.fr, Fnac, Decathlon, CarrefourCountry page →
NetherlandsEURWKR vrije ruimte: 2.00% of payroll up to €400k, 1.18% above (2026). Gift cards run through this budget; €227/year/recipient deductibility cap for client gifts (BUA VAT).Bol.com, Albert Heijn, Bongo, DecathlonCountry page →
BelgiumEUR€40 per worker per year for end-of-year (Saint-Nicolas + Christmas + New Year combined) + €40 per dependent child. Separately: wedding €245, honorific distinction €120/year, retirement €40/year of service (min €120, max €1,000).Bongo, Decathlon, Bol.com, MediamarktCountry page →
AustriaEUR€186/year per employee in non-cash gifts (no company event required). Plus €365/year for participation in a company event. Plus €186 per service-anniversary year (Dienstjubiläum).Interspar, MediaMarkt, Thalia, HervisCountry page →
IrelandEUR€1,500 per employee per year (max 5 benefits) — Small Benefit Exemption, Finance Act 2024.One4all, Amazon.co.uk, Brown Thomas, AvocaCountry page →
SwitzerlandCHFCHF 600 per calendar year (Naturalgeschenk) — ESTV Wegleitung zum Lohnausweis, Rz. 72 (2026), effective 1 January 2026.Migros, Coop, Manor, DigitecCountry page →
SpainEURNo general gift-card exemption. Treated as retribución en especie (art. 42 LIRPF) and fully subject to IRPF and social-security.El Corte Inglés, Amazon.es, Decathlon, FnacCountry page →
ItalyEUR€1,000/year (general) or €2,000/year (employees with dependent children), 2025–2027, art. 51 c.3 TUIR. Ordinary baseline €258.23/year.Amazon.it, Feltrinelli, Esselunga, DecathlonCountry page →
PolandPLNPLN 1,000 per employee per year (since 2024), conditional on ZFŚS funding and a social criterion. Money-loaded prepaid cards qualify; paper talony may not.Allegro, Empik, Media Expert, DecathlonCountry page →
SwedenSEKThree separate categories (2026, incl. VAT): julgåva SEK 600/year, jubileumsgåva SEK 1,800 (company anniversary at multiples of 25 years), minnesgåva SEK 15,000 (max twice per employee, on a qualifying occasion).Åhléns, Elgiganten, H&M, StadiumCountry page →

Indicative figures, last reviewed in 2026. Not tax advice — verify with local counsel before payroll treatment.

By region

Country pages, grouped by region

Western Europe

United Kingdom
Trivial Benefits exemption (ITEPA 2003 s.323A)

Gift cards up to £50 per occasion are exempt from Income Tax and NIC if they meet all four Trivial Benefits conditions.

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France
URSSAF tolérance chèques cadeaux (5 % PMSS per event)

Up to €200 (5 % of the 2026 monthly Social Security ceiling) per employee per recognised event is exempt from URSSAF charges.

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Netherlands
Werkkostenregeling (WKR) — vrije ruimte and kleine geschenkenregeling

Gift cards to employees run through the WKR vrije ruimte (2.00% of payroll up to €400k, 1.18% above, 2026). The €25 kleine geschenkenregeling applies only to physical gifts in natura — gift cards do not qualify. €227 is the BUA VAT-deduction cap for client gifts, not an income-tax exemption.

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Belgium
RSZ/ONSS gift voucher exemption (geschenkcheques / chèques-cadeaux)

Belgian employers can give a tax-free gift voucher of €40 per worker per year for the end-of-year cluster (Saint-Nicolas + Christmas + New Year combined) plus €40 per dependent child. Separate caps apply for weddings (€245), honorific distinctions (€120/year) and retirement (€40 per year of service, min €120, max €1,000).

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Ireland
Small Benefit Exemption (TCA 1997 s.112B, as amended by Finance Act 2024)

Irish employers can give each employee up to five non-cash benefits per year, with a combined annual value of up to €1,500, free of Income Tax, USC and PRSI under the Small Benefit Exemption.

Read country guide →

Central Europe

FAQ

Common questions about corporate gift cards in Europe

Which European countries do you cover for corporate gift cards?

All EU member states, the UK, Switzerland and Norway, with locally relevant brands per market. Tax-free thresholds, VAT treatment and popular merchants are documented per country.

What is the tax-free threshold for employee gift cards in Europe?

It varies by country. Germany allows €50 per employee per month as Sachbezug, France around €200 per qualifying occasion via URSSAF, Ireland €1,500 per year under the Small Benefit Exemption, the UK £50 per occasion via trivial benefits. The Netherlands works through the WKR free space.

Can one programme run across multiple European countries at once?

Yes. One contract, one invoice in your base currency, one account manager. We pick country-relevant brands per recipient so each employee gets something usable locally.

Do you support multiple currencies and languages?

Yes. We invoice in EUR, GBP, CHF and other major currencies, and the recipient experience is delivered in the local language of each market.

How fast can a multi-country campaign go live?

Digital sends typically go out within one to two business days after approval. Physical cards with logo and message ship within five business days per country.

Are gift cards from gift.cards closed-loop or open-loop?

Closed-loop by default. That keeps Germany ZAG-compliant and qualifies for tax-free treatment under most European frameworks. Open-loop is available on request when the use case requires maximum spend freedom.

Concierge

One account manager, 180+ countries, one invoice.

Tell us the countries, headcount and budget. We come back within one business day with a quote and a shortlist of locally relevant brands.

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