Send a Rakuten gift card
Pick an amount, add a message and send it. The Rakuten card arrives by email and can be opened straight away.
This is how it arrives
For …
Write something personal
Amount
Amounts for this country are not confirmed yet, so we do not show any here.
You confirm the message, the date and the payment in the next step.
Valid for at least 24 months. No fees.
Where it works: Spendable at this brand only.
Using the Rakuten gift card: what the issuer says
How the Rakuten gift card is redeemed is set by Rakuten Group, Inc., not by us. We only publish what is readable on the issuer's own page. For this card we have no dependable version of those rules, so no figure appears here — not even as an estimate.
What to ask Rakuten directly
- How long a Rakuten gift card stays valid after issue, and whether spending restarts the clock.
- Whether Rakuten Group, Inc. accepts the Rakuten gift card online as well as in store.
- Whether several Rakuten gift cards can be combined in one purchase, and whether a count limit applies.
- What happens to a remaining balance on a Rakuten gift card when the purchase is smaller than its value.
- Whether Rakuten Group, Inc. replaces a lost Rakuten gift card, and what details are needed to do so.
- Whether the Rakuten gift card can be used on promotional items, delivery charges or services from Rakuten Group, Inc..
- Whether Rakuten Group, Inc. can move the balance of a Rakuten gift card onto a new card on request.
- Which Rakuten Group, Inc. service desk the recipient contacts if the Rakuten gift card is refused at the till.
For teams
Rakuten for business
Order Rakuten for staff, clients or a campaign — from one card to thousands, in your own account.
- Free business account, order yourself whenever you want
- Bulk orders with a recipient list upload
- Pay on invoice or by purchase order
- Your own account manager as backup, not as a gate
- Multi-country campaigns with local cards per recipient
How we take it off your plate
A dedicated person handles the order end-to-end.
1. You brief
Volume, budget, occasion and deadline in one email or call. We advise on brands and tax fit for your market.
2. We handle procurement
We reserve stock with the brand, lock in the face value and confirm delivery slots for your programme.
3. Personalisation & delivery
Logo, message and carrier in your brand. Digital or postal, on the date you choose.
4. Tax reporting
You receive one consolidated invoice and a clear per-campaign report your finance team can hand to the auditor. No claim of tax-free status.
Popular occasions in your market
Where this brand lands best inside UK & Irish B2B programmes.
Order in fixed amounts — or pick your own
Choose a tile or enter a custom amount; in the next step your account manager comes back with a proposal within one business day.
Send your details — your account manager comes back with a proposal within one business day.
Get price & availability
Drop your company name and work email — we'll send an indicative quote within 1 working day.
Pay on invoice · no minimum · reply within 1 working day
Business guarantees
What you get with every proposal — no surprises later.
- Pay on invoiceNet 14 or 30 days after delivery. No credit card required.
- Purchase orders (PO)PO number on invoice, split billing and cost-centre allocation supported.
- VAT documentationFull VAT invoice with company number, VAT ID and correct per-country rates.
- Privacy and GDPRData Processing Agreement on request. Data stays in the EU.
- SecurityEncrypted storage, MFA on sales portal, need-to-know access.
- Fraud preventionManual review on unusual volumes, IP and device checks.
- Delivery SLADigital codes normally within 1 business day of approval; bulk on schedule.
- SupportEnglish B2B support by email, chat and phone during business hours.
- Replacement for undelivered codesNot received or unusable? We replace free of charge after verification.
- Validity termsExpiry differs by brand and card type; we state this upfront per SKU.
- Country restrictionsNot every card redeems in every country. We show explicitly where an SKU is valid.
Your details are used only for this enquiry. Read our privacy policy.
About the card
Rakuten is a widely redeemable marketplace gift card — Japanese marketplace with third-party sellers.
On gift.cards you order Rakuten in bulk for flexible JP corporate reward. Available markets: EU/US.
Fiscal treatment is derived per country from the widely redeemable model — see the compliance table below.
How B2B ordering works on gift.cards
Bulk, personalisation, invoicing and dedicated account management — not a consumer checkout.
- →Dedicated account manager — you pay only the face value
- →Individual cards or bulk sends, coordinated for you
- →One consolidated invoice per program, per-program reporting
- →Branded email and landing page on request
Rolling out to more countries? We handle that too.
Below you can see how this card sits in DE, NL, FR and the US. Our account managers handle multi-country delivery and per-market tax fit when you go beyond your home market.
Tax compliance by market
How this card sits inside each country's framework. General information, not tax advice — confirm with your accountant for material program volumes.
General information about gift card tax frameworks. Not tax advice; confirm with your accountant for material program volumes.
Suitable occasions
Where this brand lands best inside a B2B program.
- flexible JP corporate reward
- Employee birthdays and work anniversaries
- Spot bonuses and peer recognition
- Client thank-you moments
- Research and panel incentives
Related
Other brands and reads that go well with this one.
Amazon
Marketplace card with third-party sellers, recognised in 15+ Amazon storefronts. Wide catalogue and flexibility — but NOT Sachbezug-conform in Germany.
Apple
The premium Apple ecosystem card for engineering, design and product teams. Closed-loop across App Store, iCloud and Apple Store.
Zalando
Europe's fashion default — closed-loop, multi-country, high recognition across DE, NL, FR and GB.
IKEA
Universally recognised home & furniture card. Closed-loop, fits in-kind frameworks in every European market.
Frequently asked questions
Is a Rakuten gift card widely redeemable?
Yes — Rakuten is widely redeemable, redeemable within Japanese marketplace with third-party sellers.
Is Rakuten tax-compliant for employee gifts?
Depends on country: see the per-market compliance table. As a widely redeemable card, treatment follows that framework.
Can we order Rakuten in bulk via gift.cards?
Yes — bulk sends coordinated by your account manager, one consolidated invoice, branded delivery.
Send your first batch this week
One dedicated account manager, one invoice for the whole batch — proposal within one business day.
Trademark notice
Rakuten is a trademark of Rakuten Group, Inc.. gift.cards is an independent provider and is not affiliated with, sponsored by, or endorsed by Rakuten Group, Inc..