Brands for the Irish market

Curated gift-card brands with IE-specific SBE guidance. Closed-loop brands (Brown Thomas, Tesco Ireland, Avoca) are the safest default; open-loop cards (One4all, Amazon.co.uk) are flagged separately.

One4all

Qualifies under Small Benefit Exemption

Open loop · Multi-retailer, General purpose

Ireland's most widely accepted gift card — usable at thousands of retailers nationwide. The default option for Christmas bonuses and long-service awards under the SBE.

Brown Thomas

Qualifies under Small Benefit Exemption

Closed loop · Department store, Premium retail

Ireland's flagship department store — fashion, beauty, homeware. Ideal for premium employee recognition and executive gifts.

Avoca

Qualifies under Small Benefit Exemption

Closed loop · Lifestyle, Food & café

Iconic Irish lifestyle brand — food halls, homeware, café gifts. A distinctively Irish choice for team recognition.

Tesco Ireland

Qualifies under Small Benefit Exemption

Closed loop · Grocery, General retail

Ireland's largest grocery retailer — an everyday-value gift card that suits high-volume Christmas bonuses.

Amazon.co.uk

Non-cash — SBE eligibility subject to Revenue view

Open loop · Marketplace

Amazon.co.uk gift card in GBP for Irish employees who prefer a broad multi-category catalogue. Available via our B2B portal.